Addressing AI-Washing: Vidmob’s Commitment to Authentic AI Innovation

The July 10 Superhuman article by Zain Kahn, “Why ‘AI Washing’ Could Spell Trouble for the Tech Industry,” highlights significant concerns about AI-washing, where companies claim to use AI without substantial backing. As a company deeply involved in the AI-driven creative industry, Vidmob recognizes the importance of addressing these issues head-on. We are committed to clarifying how Vidmob differentiates itself in this space with genuine AI innovation.

Defining AI-Washing and Its Implications

AI-washing occurs when companies overstate their use of AI technology to gain a competitive edge, even if their products contain minimal or no genuine AI capabilities. This practice misleads clients and investors, undermines trust in the industry, and potentially harms firms that genuinely leverage AI to drive innovation and deliver value.

Why Authentic AI Matters

In a landscape where AI-washing can lead to misinformed decisions and lost revenue, genuine generative AI capabilities can provide brands with a significant advantage. However, for  meaningful results, your AI platform needs proprietary models and extensive data, so brands can ensure that they are making accurately-informed — with custom data — decisions that enhance creative strategies and drive measurable results. Anything less will provide subpar results that will probably look a lot like competitors’ outputs using the same technology.

Vidmob’s Authentic AI Commitment

Vidmob is dedicated to using AI in meaningful, impactful ways that enhance our clients’ creative performance. Our commitment to authenticity and transparency is reflected in our extensive AI capabilities and achievements:

• Generating Creative Insights Using AI Models at the Core: Our platform utilizes advanced computer vision, voice, and text analysis models to understand the components of creative content within video, static, and HTML ads, ensuring a comprehensive evaluation of each creative element.
• Pioneering AI Use: We are at the forefront of adopting cutting-edge AI models, having been among the first to utilize technologies such as Amazon Rekognition, Anthropic, and OpenAI. This early adoption showcases our commitment to leveraging the most advanced AI innovations to enhance our platform’s capabilities.
• Proprietary AI Models: We augment existing AI models with our proprietary models, enabling our platform to analyze the most advanced creative, product, and performance-related data. This integration allows us to provide unique insights and drive superior business outcomes for marketers. 
• Model Explainability: We strive for transparency in our AI systems, implementing models that are explainable and understandable. This allows us to identify potential biases in how models make decisions and take corrective actions when necessary.
• Extensive Reach and Impact: With more than 2,000 brands serviced globally, we have linked 3 trillion creative data points to performance, analyzed 18 million creative assets, and processed 1.3 trillion ad impressions. Those numbers grow exponentially every day and so does our ability to deliver ROI to client.
• Open Dialogue: Vidmob encourages open dialogue about AI ethics and bias, both internally among our teams and externally with our clients and partners. This commitment to transparency helps foster trust and encourages collaborative efforts to address bias.

What to Look for in AI-Driven Marketing Technology

When evaluating AI-driven marketing technology, consider the following key factors:

• Genuine AI Capabilities: Ensure the technology offers advanced AI models that can analyze and interpret vast amounts of data to provide actionable insights.
• Transparency and Proven Effectiveness: Look for solutions with transparent AI practices and a track record of proven effectiveness, supported by real-world case studies and client testimonials.
• Seamless Integration: The platform should integrate seamlessly with your existing marketing tools and workflows.
• Scalability: Choose technology that can scale with your business needs, accommodating growth and increasing data volumes.
• Data Security and Ethical AI: Prioritize platforms that emphasize data security and ethical AI practices, ensuring your data is handled responsibly.
• Enhanced Campaign Creation: The best AI-driven marketing technology should empower your team to create targeted, high-impact campaigns that drive measurable results.
• Cost and Latency: Evaluate the cost-effectiveness and latency of the technology to ensure it meets your budget and performance requirements without compromising on speed or quality.

Vidmob Empowers Creative Teams with Generative AI

 By integrating our creative data with the best Gen-AI services, we empower creative teams to utilize production tools for innovative and effective content creation. For instance, we’re evolving our Adobe plugin to enhance prompts with creative data and generate more performant and relevant creatives directly within Adobe editing products, enabling the production of high-quality, data-driven creative assets that resonate with target audiences and drive impactful results.

As the AI industry continues to evolve, it’s essential for companies to maintain transparency and integrity in their AI claims. At Vidmob, we are proud of our authentic use of AI and our ability to deliver real value to our clients. By staying true to our commitment to innovation and excellence, we aim to build lasting trust and success in the AI-driven creative space.