Johnson & Johnson’s EMEA Head of Media, Content & eCommerce Marketing Ander Lopez Ochoa explains how he harnesses the power of data and technology to make ad creative better.
Stop guessing what’s working and drive results with data-backed insights: Learn how Johnson & Johnson is utilizing data to get consensus and make decision making clearer to deliver greater performance.
Bring internal teams together through data: Ander shares how Johnson & Johnson scaled creative production and asset optimization across a global organization.
“For years, marketing has been all about, ‘I think,’ and the reality is now that we have the power to change this by saying, ‘I know.'”
Ander Lopez Ochoa, Johnson & Johnson
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