Creative Scoring
Make adhering to brand best practices easy and get the most out of your media spend.
Unlock brand growth in 3 easy steps
Step 1
Assess if current creative tactics align with goals and best practices.
Step 2
Use real-time reporting to track and improve brand guideline and best practices adherence.
Step 3
Use creative quality scores in media decisioning before allocating budgets.
"The insights generated by creative data - those that show us what works for the brand, making it possible to refine its golden rules - are the big turning point. In this universe of easy access to quality content generated by GenAI, the key is to understand what adheres to audiences on different platforms. When we have a technology capable of providing this kind of insight at scale, we have something powerful that transforms results.”
For Brand Leaders
Grow brand recognition and value by ensuring your brand is consistently represented across all of your ads, according to your unique guidelines.
Track distinct brand assets usage to confirm adherence to creative best practices in every ad — across platforms, regions, and assets.
For Creative Leaders
Know that you are building creative fit for purpose and prove —with data—that great creative is a driver of ROI in your organization.
Finally get insight into performance! See data on how your creative performs in market and use insights to adjust creative and inform future campaigns accordingly.
Use one platform for feedback and communication from stakeholders and agency contacts.
For Media Leaders
Avoid wasting media dollars in underperforming assets and improve media decision-making effectiveness by using creative scores as inputs.
Know that every asset meets brand and platform best practices before serving a single impression and measure creative quality's impact in business and media metrics.
For Agencies
Optimize clients' media budget allocations by only investing media dollars in assets that are more likely to perform
Get access to the latest AI and ML-powered technology and stay on top of key market trends