Every decision in every creative asset can be turned into data using AI—like branding, pacing, talent, messaging, products and much more. When these artistic and strategic choices are identified and paired with performance metrics, the result is Creative Data.
Marketers can use creative data to unlock new dimensions of understanding and accountability, driving better creative and media decisions that result in higher performance and business outcomes.
How the Vidmob platform works
Step 1
Meet platform best practices as a starting point.
Step 2
Establish custom ‘golden rules’ for your brand, develop content that’s driving business.
Step 3
Leverage creative data to make better brand investments, no more guessing.
Learn why every marketer must start building their own creative data
