Quantify Creative Impact.
Enhance attribution models.
"Marketers can expect to see a tipping point where creative quality becomes a necessary input in every attribution model for it to be viewed as accurate. Brands will no longer settle for incomplete models that overlook the role of creative. Instead, they will demand creative quality scores as part of their MMM analysis." 
- Gerry D'Angelo, Former VP of Global Media at Procter & Gamble, Advisor
>> Read the ANA article

Measure creative contribution in MMM, sales lift, and other attribution models.

  • Include creative themes as a variable in measurement.
  • Avoid attributing sales to the wrong factors.

Creative Accountability

By including Vidmob creative scores in ROI measurement, a grocery retailer found that creative quality was contributing to 25% of their overall ROI on Youtube — more than any other single variable.

What are you missing?

See it in Action

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Use creative scores to enhance attribution accuracy.

Leverage Vidmob Scoring API to access creative quality scores and input into measurement methodologies such as MMM or sales lift studies. 

 

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Access creative scores quickly and easily. 

Leverage Vidmob's flexible data export options to access creative scores and use them as inputs in other measurement studies.

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Learn how you can measure creative impact

Learn how creative data can change your measurement models.

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