Custom gift company drives conversions using creative data to understand ad performance
Challenge
A company that specializes in the creation of custom gifts wanted to scale their marketing performance with monthly CPA improvements to drive higher quality traffic and accelerate conversions globally. The brand needed a video supplier to help advertise on FB and IG, as well as launch on new platforms to acquire new customers.
Solution
Data is key to decision making and growth for this digital native e-commerce company and they used VidMob as a natural fit as their video supplier.
VidMob’s platform leveraged its proprietary technology to analyze the brand’s past ads to determine what creative elements had driven the most efficient cost per purchases.
Intelligent Creative Data to Produce Intelligent Creative
VidMob’s creative data surfaced actionable, brand-specific insights that were then turned into results-driven creative with help from the VidMob platform’s global network of expert creators.
Always-On Performance Results
VidMob leverages its platform’s all-in-one creative data and production capabilities to deliver new assets to the brand each month, incorporating insights to drive continued performance and scale.
