New research from Kantar and WARC states that creative and effective ads can drive 49% of ROI and generate more than four times as much profit. If you’re not focused on ad quality and creative effectiveness, you’re missing out on KPI-boosting opportunities.

Our guide Reviving ROI: Why Measuring Creative Effectiveness Is The Key helps you understand the powerful impact creative has on performance and how to harness creative measurement to maximize ROI.

What you can learn:

• What creative effectiveness means and how it impacts your advertising goals and ROI.
• How creative scoring can ensure ad creative meets platform best practices, enhance brand consistency, and improve performance.
• Understand the financial impact of creative effectiveness and tips for making a case to your CFO for a creative measurement budget.

Creative effectiveness measurement can lead to insights that drive superior marketing results in a competitive, cluttered digital landscape and prove the value of your efforts. It’s not just about making ads look good, it’s about a long-term, sustainable advantage.