Challenge

Toyota Motor, the leading automobile brand in Indonesia, were looking to refresh ads that had been running for almost a year. They wanted actionable insights for creatives to avoid creative fatigue, without impacting cost-based KPIs.

Solution

Leveraging VidMob Creative Analytics, VidMob identified key optimizations to increase effectiveness of Toyota’s videos on YouTube—driving improvement in KPIs across view through and cost-based metrics.

Data-backed Creative Decisions

VidMob leveraged the main TVC and brand guidelines provided by the client to produce the optimized versions of the ad cutdowns. A new concept was built combining two key messages as well.

Performance Impact