According to Marketing Week, over 50% of surveyed marketers are finding it more difficult to predict consumer preferences. In today’s fast-paced digital landscape, traditional creative production processes lack fact-based approaches for executing high-performing campaigns across multiple channels. With advances in AI, marketing teams can translate an ad’s creative attributes into digestible data points to create ads that stand out from the clutter and ultimately boost ROI in creative investments. Our guide Use AI to Improve Creative Effectiveness outlines how you can leverage AI to make ads more effective.

What’s Inside:

• Explore how AI affects ad creative and the production process
• Learn how AI is impacting the way brands advertise
• Discover the benefits of AI that are helping brands succeed