Creative Scoring

Easily follow brand best practices and maximize your media spend.

Get started in three easy steps:

Step 1:

Assess the effectiveness of your current creative tactics, whether you're following platform best practices, brand-specific guidelines, or just starting out – all progress is valuable!

 

Step 2:

Incorporate creative learnings into existing workflows to improve brand consistency. Monitor and increase ensure adherence over time with real time reporting.

hubspot-computer
 

Step 3:

Embed creative quality scores (manually or automatically) for more informed budget media decisioning, budget allocation before spending a dime.

hubspot-computer
 

For Media Leaders

Avoid wasting media dollars in underperforming assets and improve media decision-making effectiveness by using creative scores as inputs. 

Know that every asset meets brand and platform best practices before serving a single impression and measure creative quality's impact in business and media metrics.

Scoring@4x

For Brand Leaders

Grow brand recognition and value by ensuring your brand is consistently represented across all of your ads, according to your unique guidelines.

Track distinct brand assets usage to confirm adherence to creative best practices in every ad — across platforms, regions, and assets.

Branding@4x

For Creative Leaders

Know that you are building creative fit for purpose and prove —with data—that great creative is a driver of ROI in your organization.

Finally get insight into performance! See data on how your creative performs in market and use insights to adjust creative and inform future campaigns accordingly. 

Use one platform for feedback and communication from stakeholders and agency contacts.

Emotion@4x

For Measurement Leaders

Enhance model attribution capabilities by adding Creative Quality as a variable. 

Creative is known to drive 49% sales lift contributions. With a more holistic view of elements impacting ROI, you can avoid attributing contributions to the wrong factors.

Performance

For Agencies

Optimize clients' media budget allocations by only investing media dollars in assets that are more likely to perform

Get access to the latest AI and ML-powered technology and stay on top of key market trends

Studio@4x
“This solution will transform the way our organization manages brand assets. Not only will we have the ability to monitor required brand elements at a global, omnichannel scale, we can immediately incorporate fixes and have insights into how ad performance is affected by brand mandatories.”
Marco Frade
Marco Frade
Head of Media, Digital & CRM at Diageo