Transforming Creativity into Measurable Business Impact

The case study, "Transforming Creativity into Measurable Business Impact," details how Objective Platform used Vidmob's creative data in their Marketing Mix Modeling (MMM) for a global CPG advertiser and proved that high-quality creatives deliver measurable business results. (Like Meta brand KPIs by 20% and conversions by 12%!)

Creative quality has long been overlooked in marketing measurement—until now. This case study reveals:

✅ How Objective Platform used AI-driven creative data to improve their Marketing Mix Modeling.

✅ Specifically how creative quality affects performance—and the difference of impact across platforms.

✅ Key insights for maximizing ROI with smarter creative decisions.

Fill out the form below to learn about the impact of creative quality on performance.