Building Scalable Creative Intelligence

How do the world’s biggest brands maintain creative effectiveness at scale? The secret lies in the system. This panel pulls back the curtain on how enterprise leaders are turning creative data into a governed framework for success. Discover how to build a repeatable roadmap that bridges the gap between high-level creative vision and measurable ROI. This sesson will showcase how leading enterprise brands are building scalable systems to drive creative effectiveness. 

Creative Intelligence in the age of GenAI

AI-generated creative is scaling faster than even aggressive forecasts, shifting from experimentation to enterprise mandate.Cost goes down, volume goes up, and campaigns that once ran dozens of assets may soon run tens of thousands of variants behind the scenes. But the real disruption isn’t just volume, it’s architecture. In this session, we’ll explore how GenAI and interoperable AI agents are reshaping creative planning, production, and optimization, and why brands need an operating system that translates brand nuance into agent-ready instructions, preserves distinctiveness, and coordinates decisions across creative, media, analytics, and governance. This isn’t about testing more ads; it’s about redesigning infrastructure for an agentic future. 

Architecting the Modern Brand: A Fireside Chat with Meta's Jimmie Stone

In this fireside chat, Jimmie Stone, VP, Global Head of Creative Shop @ Meta will explore how brand building is evolving from single campaign storytelling to a system of thousands of interconnected creative touchpoints. He will introduce the concept of “compound branding,” where brand equity is built cumulatively across every asset, interaction, and platform. As creative output scales, marketers face a growing challenge of ensuring consistency and coherence across a rapidly expanding ecosystem of content. Jimmie will discuss how leading brands are adapting by shifting from campaign-based thinking to system-level brand building.

Decoding Influencer Creative Intelligence

Influencer marketing is capturing more marketing budget than ever, but the way it’s measured hasn’t kept up. Most brands still rely on surface-level metrics like reach and engagement, leaving a massive blind spot around the creative signals that actually drive performance. This session explores the next frontier for influencer marketing: creative intelligence. We’ll unpack the evolving measurement landscape and the growing need for deeper creative insight to help marketers better understand what resonates and guide more effective influencer strategies.

Organizational Transformation Through Creative Intelligence

For organizations leaning into marketing effectiveness and data-driven decisioning, a universal language for creative performance is the next unlock. This session explores how creative intelligence brings Creative, Production, Media and Analytics workflows closer together, accelerating change, breaking down silos, and enabling more agile, performance-driven operating models.