of brands use influencer marketing, earning 2X engagement over traditional digital ads. But only 25% measure what worked . As influencer budgets increase, it's critical to prove if the strategy works .
Prove the impact of influencer marketing with creative data
Creative intelligence is a unified measurement framework for paid and organic influencer content that unlocks performance.
Key Capabilities:
Pinpoint creative attributes in influencer content across brands, markets and channels.
Develop a clear set of creative best practices to inform future influencer briefs and collaborations.
Ensure distinctive brand assets are utilized appropriately and seen, to make influencer investments drive performance and brand results.
Decode Creator Performance
Link performance to specific tactics like production, branding, and messaging. Analyze creative elements like visual style, setting & lighting, talent sentiment, and messaging narrative.
Generate Better Content
Using scaled intelligence for better creator selection, content boosting, and briefing.
Boost With Certainty
Unlock cost savings by maximizing impact and boosting influencer content with paid media—predicting performance pre-campaign
Maximize your influencer impact and ROAS with Influencer Intelligence.
