Marriott International’s Director of Social Media US & Canada Laura Troy talks about how she breaks through the social media noise and brings destinations to life in unique and inspiring ways.
Validate creative hunches to prove out performance: Learn how Marriott International uses data to show what’s working and what’s not working in creative to make smarter, faster decisions.
How you can apply insights to stand out amidst the competition in your industry: Laura tells how Marriott International uses the power of creative data and insights to make thumb-stopping social ads that outperform the competition.
“I recently got the insights that dancing in our creative has led to higher viewership and video completion, which I would not have known, and I’m able to make future creatives around that.”
“Sometimes you just have a gut instinct, and I’m able to use the data to prove why it was successful, or sometimes, I’m not always right. And that’s okay. But really showing the data to prove that your gut was right is pretty awesome.”
Laura Troy, Marriott International
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