What makes the best first impression for video advertisements on Snapchat? We partnered with the company to find out what creative techniques lead to higher campaign performances so you don’t have to.

See how you can utilize these discoveries to get your messages across early and emphatically in video advertisements.

You’ll learn:

• How it pays to be direct
• How color and setting play a role
• The way sound affects ads

Discover what makes your brand stand out from the crowd when you create intelligently.