Challenge

Brooks Running is a sports equipment company that designs and markets high-performance men’s and women’s running shoes, clothing, and accessories.

Brooks Running EMEA launched the Glycerin 20 running shoes campaign on Facebook & Instagram. Brooks sought to drive increased awareness by focusing on View Through Rates as the core performance metric

Solution

Brooks EMEA leveraged VidMob’s Creative Analytics to identify key creative drivers around what had increased or hindered performance during the first phase of the Glycerin 20 campaign. Based on these creative insights, VidMob produced optimised creatives, replacing the original creatives mid-campaign.

Data-backed Creative Recommendations

Original Creative

Optimized Creative

Optimized Creatives Out Performed the Original Creative By Driving