Challenge

Symphony Agency is a premier lead generation company that aids brands by delivering qualified leads. Symphony Agency wanted to understand the creative drivers that were helping or hindering their client Easy Auto Savings’ creative performance on TikTok.

Solution

Symphony Agency leveraged VidMob’s Creative Intelligence tool to analyze creative that Easy Auto Savings had previously run on TikTok.

VidMob identified key creative elements around what had helped or hindered past performance, developed creative hypotheses, and produced optimized TikTok creatives that actioned on the findings.