Advertising has gone through three distinct waves in the last decade: from feed, to stories, and now led by TikTok, we’re moving to short-form videos. Social media users will continue to spend more and more time watching vertical video streams across various platforms. This fundamental shift will position brands that are prepared for this third wave as more competitive compared to legacy brands that are slow to adapt. This may sound daring, but in this session at ProXXIma 2021, VidMob’s Camilo Barros provides research, data points, and case studies to prepare you for this new era that is taking over our industry.