Bloomberg Media’s Global Head of Performance Marketing & Media Chris Marino discusses the importance of using data to scale relationship-building with consumers.
Add the value of creative to the bottom line: Learn how Bloomberg Media uses technology to build creative diversity that drives performance.
The importance of leveraging data in marketing: Hear from Chris how to apply data and insights to drive KPIs that matter.
“The goal of the data that we use is to really understand our audience… if you can help a consumer fall in love with your brand through the use of data, that’s going to help create a lifetime relationship.”
Chris Marino, Bloomberg Media
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